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With COVID-19 shutting down dine-in service across most locations, delivery has become an essential revenue source for restaurants. A recent study predicted that by 2023, nearly 60 million U.S. consumers will use a food delivery app.  Restaurant owners can stay relevant if they adapt their restaurant and operations to meet consumer demands. 


Consumers Demands

Post COVID, we can break down consumer demands into 3 key things:

  1. Contactless pick-up, ordering, payment, and delivery
  2. Efficient operations
  3. Safety

 

1.  Contactless options for the entire process

Consumers are already accustomed to order ahead and pay ahead options, curbside pick-up, and contactless delivery.  So, if this is not something you are offering your customers, you're already behind.

 

2.  Be efficient 

Make sure your packaging and processes for consumption will provide your customer with a good experience.  The general expectation of consumers today is quick and easy with as little friction as possible.  Make sure your process is seamless and effective.

 

3.  Ensure safety

Let your customer know that you are working to keep your communities safe.  Educate them on your safe social distancing practices, such as the contactless delivery option.  Be sure to inform them that drivers are wearing masks and that they have access to personal protective equipment to help keep everyone safe.

 

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